Cobry's One Google Workshop: Unify Your Marketing Data (Half Day)
Harness the Power of Google Marketing Platform with Cobry's One Google Workshop!
This interactive, half-day workshop (3.5 hours) equips you with the skills to bridge the gap between Google Analytics, Google Ads, and Looker/Looker Studio Pro. Learn how to centralize your marketing data in BigQuery for unified analysis and create compelling data visualizations to optimize your marketing campaigns.
In this workshop, you will:
Unify Your Data: Discover how to seamlessly extract data from Google Analytics and Google Ads using intuitive methods.
BigQuery for Marketers: Gain an understanding of BigQuery as a centralized data warehouse for your marketing data.
Data Modeling Fundamentals: Learn the basics of data modeling to transform raw data into a structure optimized for analysis in Looker.
Looker/Looker Studio Pro for Visualization: Explore the power of Looker/Looker Studio Pro for creating insightful dashboards and reports that tell the story behind your marketing data.
Hands-on Exercises: Solidify your learning through interactive exercises where you'll practice data extraction, data modeling, and data visualization using real-world marketing scenarios.
Benefits of Attending:
Streamline your Marketing Workflow: Eliminate data silos and gain a holistic view of your marketing performance.
Actionable Insights: Turn raw data into actionable insights to optimize marketing campaigns and maximize ROI.
Data Visualization Expertise: Learn to create compelling dashboards and reports that effectively communicate marketing performance to stakeholders.
Improved Decision-Making: Gain data-driven insights to make informed decisions for your marketing strategy.
Target Audience:
Marketing professionals seeking to leverage Google Marketing Platform tools for data-driven decision making.
Business analysts or marketing analysts interested in data visualization and marketing data analysis with Looker/Looker Studio Pro.
Anyone who wants to gain a foundational understanding of using Google Cloud technologies for marketing data management and analysis.
Don't miss this opportunity to unlock the power of unified marketing data! Register today for Cobry's One Google Workshop!


